The Customer-Funded Business: Start, Finance, Or Grow Your Company with Your Customers' Cash by John Mullins
I was so absolutely excited about this book that I consumed it faster than most books I acquire. However, it left me feeling severely disappointed.
Sure, many of the examples given in this book started out solely customer funded. But ALL examples ended up acquiring investors and or funds from other sources. The synopsis reads :"Who needs investors?" Apparently, everyone in this book did.
The author also completely dismisses bootstrapping. Which in itself was questionable.
Sadly, I gained very little from this book. As a business owner who does not intend on ever seeking investors or using debt as a way to grow my business, I could have skipped this book. I wish I would have.
Also: I listen to books daily on Audible. This book repeated a few names hundreds of times (example: Vente Privee and GUNTA (sp?). The names were repeated so many times that at one point I ended up screaming and skipping a chapter ahead. I hope I never have to hear these names again.
Gah! 