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Exsect Inc. — Small Business Tips

Tips on Runninng a Sucessful Etsy Shop

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Tips on Runninng a Sucessful Etsy Shop

    I recently celebrated 10,000 Etsy sales on Christy Wright’s Business Boutique and many members had a few questions or requested that I share a few tips. I figured that it would be easiest to condense everything in one post instead of posting comment by comment.MY ONLY REGRET: Not committing to my shop sooner. While I reserved my name on Etsy on June 1st, 2012, I didn't set up my shop until May 21st of 2014. This was a mistake. I should have dived right in.However, In 2012 I did not understand Etsy’s potential. No one would share real...

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Who or What is Successful on Etsy?

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Who or What is Successful on Etsy?

How do you define success on Etsy? Is it possible to make a living on Etsy? Yep. My main Etsy shop shop grossed $90,000+ revenue in 2015. In 2016, my sales have increased by 33.41%, well on track to clear $120,000+ revenue in 2016. But how could I ever know if that is considered to be “successful” among the 1.5 million sellers on Etsy? Etsy’s new rules allow for the use of manufacturing and staff (gasp!). If I am doing $100k a year as a single maker operated business, there must be hundreds of shops making 5x-10x that amount. It...

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The Customer-Funded Business - Book Review

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The Customer-Funded Business: Start, Finance, Or Grow Your Company with Your Customers' Cash by John Mullins I was so absolutely excited about this book that I consumed it faster than most books I acquire. However, it left me feeling severely disappointed. Sure, many of the examples given in this book started out solely customer funded. But ALL examples ended up acquiring investors and or funds from other sources. The synopsis reads :"Who needs investors?" Apparently, everyone in this book did. The author also completely dismisses bootstrapping. Which in itself was questionable. Sadly, I gained very little from this book. As...

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An Experiment with Paid Instagram Advertising and Etsy

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An Experiment with Paid Instagram Advertising and Etsy

For January 2016 I set a goal to target Instagram accounts with high amounts of followers for paid advertising and gave myself a $200 budget. I personally have 13.7k Instagram followers (@aminabaker.exsect) and have always had great success with sales when posting items on my Instagram account. Why not target a much larger audience that just my personal followers? I contacted Instagram accounts created and managed by private persons who curate handmade items. They offer to feature your item/shop/story for a fee. Usually $15-30 a feature. The fee guarantees the featured spot vs. wishful tagging and crossing my fingers for...

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The Undeniable Value of Wholesale Accounts

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In the leather industry, maintaining wholesale accounts with your suppliers is an absolute must. With just a little research, you can easily save 30-70% off of MSRP by simply submitting your business articles to your suppliers. As all leather purchasers know, Tandy Leather publishes their retail prices and wholesale prices on their website. You do not need paid memberships to take advantage of the lowest offered prices. You simply need to set up an account with them. Be sure that this account is also tax exempt as the supplies you are purchasing are for resale. Weaver Leather, Zack White Leather...

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