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Exsect Inc. — book review

The Customer-Funded Business - Book Review

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The Customer-Funded Business: Start, Finance, Or Grow Your Company with Your Customers' Cash by John Mullins I was so absolutely excited about this book that I consumed it faster than most books I acquire. However, it left me feeling severely disappointed. Sure, many of the examples given in this book started out solely customer funded. But ALL examples ended up acquiring investors and or funds from other sources. The synopsis reads :"Who needs investors?" Apparently, everyone in this book did. The author also completely dismisses bootstrapping. Which in itself was questionable. Sadly, I gained very little from this book. As...

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