Exsect Inc. — small business
An Experiment with Paid Instagram Advertising and Etsy
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For January 2016 I set a goal to target Instagram accounts with high amounts of followers for paid advertising and gave myself a $200 budget. I personally have 13.7k Instagram followers (@aminabaker.exsect) and have always had great success with sales when posting items on my Instagram account. Why not target a much larger audience that just my personal followers? I contacted Instagram accounts created and managed by private persons who curate handmade items. They offer to feature your item/shop/story for a fee. Usually $15-30 a feature. The fee guarantees the featured spot vs. wishful tagging and crossing my fingers for...
The Undeniable Value of Wholesale Accounts
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In the leather industry, maintaining wholesale accounts with your suppliers is an absolute must. With just a little research, you can easily save 30-70% off of MSRP by simply submitting your business articles to your suppliers. As all leather purchasers know, Tandy Leather publishes their retail prices and wholesale prices on their website. You do not need paid memberships to take advantage of the lowest offered prices. You simply need to set up an account with them. Be sure that this account is also tax exempt as the supplies you are purchasing are for resale. Weaver Leather, Zack White Leather...
You Better Shop Around
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In April of 2014, I owned a considerable amount of Tandy Leather (TLF) shares at $9.63 a share. This holding had served me well since purchasing them in 2012 at a little over $5 a share. However, something happened at Tandy Leather around April of 2014. I started noticing considerable price hikes on items that I had been purchasing for many years. After ruffling through receipts, it became clear that many items had gone up by as much as 50%. Example: 2” Cowhide Strip x 72” - $20 (2006) - $21.99 (early 2014) to $31.99 each (4/23/16) Gross. That was...
Thoughts Will Go HERE
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On the Entreleadership Podcast, Seth Godin suggested to write a blog everyday. I agree. And go... I've fallen in love with Fiebing's BLACK Leather Balm with Atom Wax. Tandy Leather does not carry it. I originally found it at Zack White Leather but they over charge like a mofo for shipping. I ended up purchasing it from Springfield Leather in a 4oz size just to try it out. Springfield Leather offers free shipping on orders over $75. I threw it in with an order I was already placing. The product is amazing. Unbelievable. Exactly what I was needing to finish...